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Product Operations Glossary
Agile
Business Operations
Feedback Management
Product Management
Product Marketing
Product Operations
Product Strategy
Roadmapping
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Business Roadmap
A business roadmap is a high-level visual representation of an organization's vision, goals, and key milestones over a specific timeframe.
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Roadmapping
Business To Business (B2B)
B2B refers to commerce between businesses, such as a manufacturer selling to a wholesaler, rather than between a business and individual consumers.
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Business Operations
Business To Consumer (B2C)
B2C refers to commerce between a business and individual consumers, such as retail stores selling products directly to customers.
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Business Operations
Business Transformation
Business transformation is the process of fundamentally changing an organization's operations, products, or business model to improve performance.
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Business Operations
Buy A Feature Prioritization Model
Buy-a-Feature is a prioritization technique where stakeholders "buy" features using a limited budget to determine their relative importance.
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Product Strategy
Buy-In in Product Management
Buy-in is the agreement and support from stakeholders for a product strategy, roadmap, or decision, essential for successful implementation.
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Product Management
Buyer Experience
Buyer experience encompasses all interactions a buyer has with a company throughout the purchasing process, shaping their perception of the brand.
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Product Management
Buyer Persona
A buyer persona is a detailed profile representing a company's ideal customer based on market research and data about existing customers.
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Product Management
CAD (Computer-Aided Design) and CAE (Computer-Aided Engineering)
CAD (Computer-Aided Design) and CAE (Computer-Aided Engineering) are software tools used for designing, simulating, and optimizing products.
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Product Management
CRC Cards
CRC (Class-Responsibility-Collaboration) cards are a brainstorming tool used in object-oriented software design to define classes and their interactions.
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Product Operations
CSM Software
Customer Success Management (CSM) software helps businesses manage and optimize customer relationships to increase retention and loyalty.
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Business Operations
Cadence in Agile
Cadence in Agile refers to the regular rhythm or frequency of events, such as sprints or releases, that provide structure and predictability.
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Agile
Cannibalization
Cannibalization is when a company's new product takes sales away from its existing products rather than expanding the overall market.
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Business Operations
Capacity Planning
Capacity planning is the process of determining the resources (e.g., people, equipment) needed to meet demand for a product or service.
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Product Management
Captive Product Pricing
Captive product pricing is a strategy where the core product is priced low, but essential accessories have high profit margins.
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Product Strategy
Card Conversation and Confirmation
In Agile, the "Card, Conversation, Confirmation" concept represents user stories on cards, discussions to clarify details, and acceptance tests.
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Agile
Cash Flow
Cash flow is the total amount of money being transferred into and out of a business, representing the operating activities of an organization.
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Business Operations
Cash Flow Budget
A cash flow budget is a financial planning tool used to estimate the timing and amounts of cash inflows and outflows over a specific period.
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Business Operations
Certified Product Manager
A Certified Product Manager has earned a professional certification demonstrating their knowledge and skills in product management.
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Product Management
Change Enablement
Change enablement involves providing the skills, tools, and processes to help individuals and organizations adapt to and embrace change.
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Product Strategy
Change Management
Change management is the process of planning, implementing, and monitoring changes to minimize disruption and ensure successful adoption.
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Product Strategy
Change Management Principles
Change management principles are guidelines for effectively managing the people side of change to achieve desired outcomes.
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Product Strategy
Changelog
A changelog is a record of notable changes made to a software project, typically included with each release to inform users of new features, fixes.
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Product Marketing
Channels of Distribution
Channels of distribution are the paths or routes that products take from the manufacturer to the end customer, such as wholesalers or retailers.
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Business Operations
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive responsible for overseeing all aspects of an organization's product strategy and development.
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Product Management
Churn
Churn, or attrition, is the rate at which customers stop using a product or service over a given period, usually expressed as a percentage.
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Business Operations
Churn Analysis
Churn analysis involves examining data to identify patterns and reasons behind customer attrition in order to develop strategies for retention.
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Business Operations
Churn Analytics
Churn analytics is the process of measuring, analyzing and identifying customer churn rates using data to inform retention strategies.
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Business Operations
Churn Management
Churn management is the proactive process of identifying and addressing the causes of customer churn to improve retention rates.
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Business Operations
Churn Rate
Churn rate is the percentage of customers who discontinue using a product or service within a specific time period, such as a month or year.
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Business Operations
Churn Rate Calculation
Churn rate calculation determines the percentage of customers lost over a time period by dividing churned customers by total customers.
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Business Operations
Churn Reduction
Churn reduction are strategies aimed at decreasing customer attrition and increasing retention, often by improving the product or customer experience.
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Business Operations
Circles Method
The circles method is a prioritization framework that plots initiatives on a four-quadrant matrix based on their impact and effort.
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Feedback Management
Click Through Rate (CTR)
Click through rate (CTR) is the ratio of users who click on a link to the total number of users who view it, expressed as a percentage.
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Product Marketing
Client Retention
Client retention refers to a company's ability to keep its paying customers over time, often measured by repeat purchases or engagement.
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Business Operations
Client Retention Rate
The percentage of clients who continue to use a company's services or make repeat purchases over a given time period, indicating loyalty and satisfaction.
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Business Operations
Cloud Adoption Roadmap
A cloud adoption roadmap outlines an organization's strategy and timeline for migrating its IT infrastructure and services to the cloud.
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Product Strategy
Co-Branding
Co-branding is a marketing partnership where two brands collaborate to create a shared product or promotion, leveraging their combined audiences.
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Business Operations
Code Review
Code review is the process of examining source code to identify defects, improve quality, and share knowledge among a development team.
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Product Operations
Communicate Your Product Roadmap to Customers
Sharing a simplified, high-level version of the product roadmap with customers builds trust and aligns expectations for future enhancements.
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Product Operations
Competitive Advantage
A competitive advantage is a factor that allows a company to outperform its competitors, such as lower cost or differentiated product.
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Business Operations
Competitive Analysis
Competitive analysis involves researching and comparing competitors' strategies, products, and market position to inform business decisions.
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Product Marketing
Competitive Differentiation
Competitive differentiation is the process of distinguishing a product from competitors' offerings in a way that provides unique value.
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Product Management
Competitive Intelligence
Competitive intelligence is the process of gathering and analyzing information about competitors to support strategic decision-making.
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Product Marketing
Competitive Landscape
The competitive landscape refers to the current market conditions and existing players competing for the same customers or market share.
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Business Operations
Competitive Matrix
A competitive matrix is a tool to compare a company's product against competitors' offerings across key dimensions such as features or price.
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Product Strategy
Competitor Analysis
Competitor analysis involves assessing the strengths and weaknesses of current and potential competitors to inform a company's strategy.
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Business Operations
Complete Product Experience
The complete product experience encompasses all interactions a user has with a product, including discovery, purchase, usage, and support.
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Product Management
Concept Map
A concept map is a visual diagram that organizes and represents relationships between ideas or information, often used for brainstorming or planning.
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Product Strategy
Concept Review
Concept review is the process of evaluating and refining a proposed product concept based on research, feedback, and alignment with strategy.
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Product Management
Content Marketing
Content marketing involves creating and distributing valuable content to attract and engage a target audience and drive profitable customer action.
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Product Marketing
Content Marketing Plan
A content marketing plan outlines the strategy, goals, target audience, topics, formats, channels, and metrics for content creation and distribution.
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Product Marketing
Content Marketing Roadmap
A content marketing roadmap is a timeline of planned content initiatives, themes, and campaigns aligned with business and marketing goals.
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Product Marketing
Continuous Delivery (CD)
Continuous delivery (CD) is a software development practice where code changes are automatically built, tested, and prepared for release to production.
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Product Operations
Continuous Deployment
Continuous deployment is a software release process where code changes that pass automated tests are automatically deployed to production.
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Product Operations
Continuous Improvement
Continuous improvement is an ongoing effort to enhance products, services, or processes through incremental and breakthrough changes.
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Product Management
Continuous Integration (CI)
Continuous integration (CI) is a software development practice of frequently merging code changes into a shared repository and automating builds and tests.
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Product Operations
Convergent Thinking
Convergent thinking is the process of evaluating available information to arrive at the single best solution to a problem.
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Product Strategy
Conversion Rate
Conversion rate is the percentage of users who take a desired action, such as making a purchase or filling out a form, on a website or app.
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Product Marketing
Cost of Delay (CoD)
Cost of delay (CoD) is the potential loss or negative impact incurred by delaying a project or decision, often used to prioritize initiatives.
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Business Operations
Cost of Goods Sold (COGS)
Cost of goods sold (COGS) is the direct cost of producing the goods sold, including materials, labor, and manufacturing overhead.
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Business Operations
Cost of Sales
The cost of sales includes all direct costs associated with generating revenue from selling products or services, such as sales commissions.
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Business Operations
Creative Brief
A creative brief outlines the objectives, target audience, key messages, and deliverables for a creative project, such as an advertisement or design.
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Product Strategy
Critical Path Method
The critical path method is a project management technique used to identify the sequence of dependent tasks that determine the minimum project duration.
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Product Operations
Cross-Functional Team (XFN)
A cross-functional team (XFN) is composed of members from different functional areas working together to achieve a common goal.
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Business Operations
Crystal Agile Framework
Crystal is a family of lightweight, adaptable Agile methodologies that focus on people, communication, and collaboration over processes.
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Agile
Customer
A customer is an individual or business that purchases goods or services from another entity.
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Business Operations
Customer 360
Customer 360 refers to a holistic view of a customer's interactions and data across all touchpoints and systems within an organization.
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Product Strategy
Customer 360 View
A customer 360 view consolidates all available customer data into a single, comprehensive profile to enable personalized engagement and service.
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Product Strategy
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the total cost of acquiring a new customer, including marketing and sales expenses, divided by new customers.
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Business Operations
Customer Adoption
Customer adoption is the process of getting new users to start using a product or service and continue using it over time.
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Business Operations
Customer Advisory Board (CAB)
A customer advisory board (CAB) is a group of key customers who provide insights and feedback to help guide a company's product and business decisions.
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Product Operations
Customer Analytics
Customer analytics involves analyzing customer data to uncover insights that inform decisions about marketing, sales, product development, and service.
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Product Management
Customer Centric
A customer-centric approach prioritizes the customer's needs, preferences, and experiences in all aspects of the business and decision-making.
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Product Strategy
Customer Centricity
Customer centricity is a business strategy that puts the customer at the center of all decisions and actions to build long-term, profitable relationships.
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Product Strategy
Customer Churn
Customer churn refers to the loss of customers over a period of time, usually measured as a percentage of the total customer base.
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Business Operations
Customer Churn Analysis
Customer churn analysis examines the reasons behind customer attrition to develop strategies for reducing churn and improving retention.
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Business Operations
Customer Churn Analytics
Customer churn analytics involves using data analysis techniques to predict and prevent customer attrition and improve retention rates.
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Business Operations
Customer Churn Rate
The customer churn rate is the percentage of customers who stop using a company's products or services within a specific time period.
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Business Operations
Customer Churn Software
Customer churn software helps businesses predict and prevent customer attrition by analyzing data to identify at-risk customers and enable proactive outreach.
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Business Operations
Customer Data
Customer data is information collected about an organization's customers, including demographics, behaviors, preferences, and transactions.
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Product Management
Customer Development
Customer development is the process of validating product ideas and business models through continuous customer feedback and iteration.
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Product Management
Customer Driven Product Management
Customer driven product management prioritizes understanding and solving customer needs in product strategy and development.
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Product Strategy
Customer Effort Score (CES)
Customer Effort Score (CES) measures the ease of a customer's experience with a product or service on a scale from "very difficult" to "very easy".
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Product Management
Customer Empathy
Customer empathy is the ability to understand and share the feelings of customers, enabling the creation of products and experiences that resonate.
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Product Management
Customer Empathy Map
A customer empathy map is a collaborative tool for gaining insight into a customer's perspective by visualizing their thoughts, feelings, and experiences.
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Product Management
Customer Engagement
Customer engagement refers to the interactions and emotional connections between a customer and a brand across all touchpoints and channels.
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Product Management
Customer Engagement Management
Customer engagement management involves strategies and processes to foster and measure customer interactions and emotional connections with a brand.
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Product Operations
Customer Engagement Model
A customer engagement model outlines the strategies, touchpoints, and metrics used to foster and measure customer interactions and loyalty.
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Product Management
Customer Engagement Objective
A customer engagement objective is a specific, measurable goal related to improving customer interactions, loyalty, or satisfaction.
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Product Management
Customer Experience (CX)
Customer experience (CX) encompasses all interactions and perceptions a customer has with a brand, shaping their feelings and memories.
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Product Management
Customer Experience Management (CXM)
Customer experience management (CXM) is the practice of designing, delivering, and optimizing customer interactions to drive loyalty and business growth.
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Product Operations
Customer Feedback
Customer feedback is information provided by customers about their experiences, preferences, and suggestions for a product or service.
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Feedback Management
Customer Feedback Loop
A customer feedback loop is a continuous process of collecting, analyzing, and acting on customer input to improve products and experiences.
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Product Operations
Customer Focus
Customer focus is a business philosophy that prioritizes understanding and meeting customer needs in all decisions and actions.
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Product Strategy
Customer Focus and Relationship Management
Customer focus and relationship management involves strategies to understand, satisfy, and build long-term relationships with customers.
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Product Management
Customer Happiness
Customer happiness is a measure of how satisfied and delighted customers are with a company's products, services, and overall experience.
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Product Management
Customer Interview
A customer interview is a research method involving direct conversation with customers to gain insights into their needs, preferences, and experiences.
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Product Management
Customer Journey Map
A customer journey map is a visual representation of the steps and experiences a customer goes through when interacting with a brand.
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Product Strategy
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